Creating a dialogue is something that blogs can do that webpages cannot. When reading a webpage, somebody writes it, and you read it; there is no area for feedback. Blogs, on the other hand, are interactive. Tom Pick gives an example of how blogs work, “I take a position on an industry issue, you leave a comment, I respond, another reader chimes in with a follow-on comment, etc.” Each post has the ability to become a conversation that can spark new ideas, create reader engagement, and develop a deeper relationship between the company and its customers. (Pick)
Business blogs have the ability to reach a large population. Due to how easy blogging is, they are easier to share and link content that will address a customer’s interests. Blogs also have multiple channels of discovery, which leads to having more viewers. People who view a business’s blog can be: existing customers, prospects, future employees, investors, and the media. (Odden)
Businesses that have and maintain a company blog have more opportunities than if they only have an ordinary webpage. Blogs help businesses create a dialogue between them and the customer, and they create a larger pool of demographics that are vital to their company.
Work Cited
Pick, Tom. "Five Benefits of Blogging for Business."Webbiquity. N.p., 21 July 2010. Web. Web. 27 Sep. 2012.
